Mobile marketing Mobile marketing is a multi-channel online marketing technique focused on reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders, and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device'' Definition and development Mobile phones are practical, versatile and have already become an indispensable device for communication which is carried along almost around the clock. Smartphones, in particular, offer many different kinds of applications and fulfill further technical requirements. There are several