4 reasons why blogging is important for your business Drive traffic to your website Increase your SEO/ SERP Position your brand as an industry leader Develop better customer relationship Drive traffic to your website: Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website. Make the blog on your website the foundation for all of your social media platforms. Your business might be on Facebook , Twitter , Pinterest , LinkedIn , or anywhere else. Post links - with relevant visuals - of your blog articles to your social sites. Give your social followers a reason to click through to your website. Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website . Increase your SEO/SERP: - Blogs increase your SEO. Fresh content is still a key to beating out your competitors in the search engine resu
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